Coca-cola – Nestea
Főoldal » Coca-cola – Nestea
To communicate Nestea product launch in June, 2010 Coca-cola used traditional billboards in a way to match its creative concept. The idea was simple but not ordinary: the campaign was mostly built on series of three billboards next to each other on the same site, where three different layouts constituted the creative idea. This resulted in a much bigger impact, and a good chance to stand out in a visually congested environment.
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