Vodafone Valentine Day
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Vodafone started its out-of-home communication cycle in 2010 with a massive campaign for Valentines Day, which combined standard media with innovative ideas.
The symbol of the campaign was a red ribbon typical for Vodafone, representing the ties among us. This symbol was applied creatively on different media types like malls, shop-windows, euro billboards, city lights, 8×3 format billboards and metro wagons.
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